Arshiya Vij is an interdisciplinary designer with a background in architectural design. Her current research and design work combines her interests in philosophy, architecture and cognitive science to create new ways of communicating in hybrid digital-physical ecologies. Most recently, she has worked in the Virtual and Visualisation team at Arup, a global design and business consulting firm in London, to design interactive sound demonstration services for Highways England. She has previously worked on interdisciplinary initiatives that support artist communities and children with special needs. In her work she takes a ‘quality diversity’ approach to innovation, which puts experimentation at the forefront.