ICE , Bloomberg Headquarters, Toshio Iwai
Klein Dytham Architects and Toshio Iwai developed the ICE (Interactive Communicative Experience) for the Bloomberg Headquarters in Tokyo.
A 5 x 3.5m interactive wall suspended from a ceiling running FTSE and NASDAQ data flow accross it like ticker tape. When the stock goes up it swells and equally shrinks when stocks drop. Infrared sensors detect peoples presence and begin to interact inviting the individuals to play with the various visual experiences it creates including games such as volleyball and playing virtual instruments.
“Bloomberg is about communication and information – and we had to find away to showcase this in away which would appeal to all age groups – all walks for life in this very public space opposite Tokyo Station in the new heart of Maruonuchi.”