we.ar___. is a series of projects that work to tackle the theme of the catastrophic effects of fast fashion on the environment.
Throughout the last six months, the team has worked to create different projects that approach the same theme in a different way each time. Aiming to create a conversation around the issue and engage the public on this issue.
Prototype One: Augmented Mirror
An AR mirror that visualizes the impact of clothing on the environment. It creates a colorful layer of debris on top of our clothes when viewed in the mirror.
Prototype Two: InsideOut Fashion
An experience-store where people could choose a shirt made out of either cotton, silk, or viscose and proceed into a changing room that immerses the participant into a storyline of their garment.
Prototype Three: Future Retail
A more commercial approach, a speculative future retail shop that includes AR technology to bring buyers closer to the garments, as well as various approaches to augment the shopping experience and add importance to the small moments in the retail process.
Prototype Four: Awoken (Under Development)
An art installation that withdraws all past experience and conversations initiated by the previous projects, and aims to expose the dead zone in the heart of the environmental conversation.