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Bartlett School of Architecture, UCL

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Infiniti Interactive Mirrors

  • On February 22, 2006

There's more and more Interactive Mirrors appearing in Interactive Architecture. Here's a really nice example currently on display at the Chicago Auto Show and will be moving to the New York Auto Show in April

Infiniti division of Nissan North America, commissioned The George P. Johnson Company to create an interactive new media installation allowing visitors to learn about the brand and vehicles. Led by Nikolai Cornell of the installation consists of three 8' high by 3.5 ' wide panes of mirrored glass placed side by side, each displaying rear-projected content from a high-lumen projector. A user standing in front of the mirrors has the unusual sensation of seeing their reflection and the projected content simultaneously.

Sensors embedded in the structure above each pane register when a user reaches out to a “hot spot,” allowing users to navigate the projected content without ever needing to touch the “screen” or press a “button.” An additional sensor recognizes when a user approaches and automatically activates the mirror to welcome the visitor. Integrating full motion video, Flash animation, motion graphics, still photography, dynamic type and responsive sound, the content enables users to explore the guiding vision of the brand.

See Website & Video

Creation of the Infiniti Interactive Mirrors and their content was a collaborative effort. The George P. Johnson Company along with Nikolai Cornell developed the exhibit and the technology concept. Phil van Allen of Commotion New Media designed, developed and integrated the sensor system. The Designory directed, designed and wrote the content. And Mindflood was responsible for motion graphics design as well as video integration and user-interface programming for the Flash platform.

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