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Bartlett School of Architecture, UCL

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Lazer Tagging – Graffiti Research Lab

  • On February 9, 2007

If your in Rotterdam at the moment, get down to the Graffiti Research Lab‘s most recent offering. I got to see a sneak peak while I was at Eyebeam in New York a few weeks ago and I’m really pleased to see it working so well at its current venue, the ‘KPN building’ which incidentally was designed by Renzo Piano. Saturday 10th (tomorrow) is its last showing so if you can make it, be there for around 2200 hours.

KPN Telecom Building
Wilhelminakade 123


  1. They have all that expensive equipment and the lazer tag they come up with is “FREE BERD” in shitty writing that looks as if it was done with a fire extinguisher. However it lacks the staying power and the magnitude they are going for because it was not done with a fire extinguisher.

    People need to become a little more humble and a lot more creative. There is footage of a tiger running on the walls of buildings in some city. That is much more creative…you’ll know it if you’ve seen it.

  2. Hey Glenn, I think your being a litte unfair here. I recommend looking through the whole portfolio of GRLs work and it will become very quickly clear just how inventive they are with their technology. I take on board what your saying about the ‘free berd’ tag however theres a bit of a story behind

    I think it explains their choice of seemingly obscure text to promote the project. Heres some more info from GRLs perspective

    Also, I spoke to one of the GRL guys about how it was going and they told me they had seen people get really creative with the opportunity to tag an entire building. One person tagged “Te Huur” which means “to let” in Dutch for example. I’d look at the work as more of a framework for self expression and not worry too much about individual images of the piece in action.

  3. Ruairi, I see your point and the “Free Berd” does have more meaning to me now. It is great to see people express themselves, but because everything has become so accessible and the lo-grade style of pop art has become so popular(hence the “pop” in pop art), many are not truly expressing their emotions, but are making pop art statements. These are statements that provoke superficial thought, but don’t move people to change. It is kinda the banal that has come with design and graphic arts. It looks so pretty or cool, but that’s about it.

  4. However, Ruairi, I do like your architecture/design oriented interactive light art…

    shoot, I’m such a brownnoser…

    Check out this though:

    Similar to graffiti research lab, but with quotes more pertinent to Cincinnati…pre-internet viral campaigns and blogs too, so no wide spread international media hype.

  5. Witness

    Respect. Also peep this link very nice throw-ups.

    Pz, Witnes$

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